EQ2 Ventures – Investment Company

About us

EQ2 Ventures is an evergreen investment company where strategic investors with a strong business legacy help talented entrepreneurs build long term value. It was built on the foundations of Equitrust, a corporate VC arm launched in 2015 by Choueiri Group to capture opportunities linked to the emerging digital economy in the Middle East.

2015 LAUNCH OF EQUITRUST

FIRST INVESTMENTS INTO DIGITAL CONTENT AND AD-TECH
2016 EXPANSION INTO MARKETPLACES & E-COMMERCE
2017 11 PORTFOLIO COMPANIES
2018 SELECTIVE FOLLOW-ONS
2019 PORTFOLIO > $60MIO
2020 CREATION OF EQ2 VENTURES HOLDING LTD.
2021 FIRST INVESTMENTS IN SUB-SAHARAN AFRICA
2022 PORTFOLIO > $100MIO

portfolio
companies
2,

jobs created by
our portfolio
companies
$

m+
combined
Revenue
%
yoy revenues
growth

Investment Scope

Verticals
- Ad-tech
- E-commerce
- E-com Enablers
- B2C Marketplaces
- Ed-tech
- Fin-tech
- SaaS
Geographies

We invest in startups based in the Middle East and Africa, where we can add value through synergies with our existing portfolio and network
Stages

We focus on Seed to Series A stages, with a capacity to follow-on and invest up to $2-3M in our most successful portfolio companies

Our Team

PATRICK THIRIET
CEO
MANISH PHULWANI
Associate Director
IMAN BEHEIRY
Head of Operations

Investment Committee

HOSAM ARAB
Co-Founder, Tabby
NOOR LOZI
Investor, Kingsway Capital
ELIE HABIB
Co-Founder, Anghami
ABDULAZIZ ALRUGAIB
Co-Founder, Imtiaz
JOEL AYALA
Co-Founder &
Partner, Class 5

Portfolio

Testimonials

RAMI ALQAWASMI & MOHAMED JABER

Co-founders of Mawdoo3

EQ2 Ventures invested in Mawdoo3 at the beginning of our journey. We have come a long way since then, and they have supported our vision all along the way, allowing us to focus on growing our business whilst opening many doors. As board members, they have always added great value to our decision making and strategy, playing a very important role in getting us to where we are today.

ANASS BOUMEDIENE & MEHDI OUDGHIRI

Co-founders of Eyewa

EQ2 Ventures has helped us tremendously from the start of our journey at Eyewa, always trying to help us grow and challenge ourselves to do more things in a better way. They leverage their extensive network in MENA to connect us with multiple partners, from media and tech to HR and data analytics. The EQ2 team decides fast and allows startups to focus on what matters: more company building and less fundraising.

MAHMOUD FATHY & MOHAMMAD KHARTABIL

Co-founders of ArabyAds

After 4 years of purely organic growth, we were very cautious about getting the right external investors into ArabyAds. But our decision to bring EQ2 Ventures onboard is proving to be of immense value to us, and the support they extend goes far beyond a monetary investment. Their network, their ability to spot synergies or strategic collaboration opportunities are the main reasons we are confident we chose the right partners.

RAMI ALQAWASMI & MOHAMED JABER

Co-founders of Mawdoo3

ANASS BOUMEDIENE & MEHDI OUDGHIRI

Co-founders of Eyewa

MAHMOUD FATHY & MOHAMMAD KHARTABIL

Co-founders of ArabyAds

RAMI ALQAWASMI & MOHAMED JABER

Co-founders of Mawdoo3

News & Events

Nov. 1, 2024

LA news: Uncover wins Best Brand Storyteller award at Beauty Connect, launches in North America

Aug. 27, 2024

Sukhiba raises $1.55M seed extension round to accelerate growth and expansion across Africa & emerging markets

Jul. 15, 2024

Kenya-based beauty brand Uncover Skincare has successfully raised $1.4M in their second seed funding round to fuel its expansion

Oct. 25, 2023

Sukhiba eyes expansion to power WhatsApp conversational commerce in Africa

May. 29, 2023

Mawdoo3 & ArabyAds partner to scale up the digital advertising landscape in the region

Oct. 31, 2022

Invygo raises $10M in Series A to make long-term car subscription a breeze

Sep. 21, 2022

Ivorian fintech, Julaya, raises $5M to become banking partner for businesses in Francophone Africa

Aug. 23, 2022

UAE-based AdTech startup, ArabyAds, raises $30M in a Pre-Series B funding round for global expansion

Aug. 1, 2022

Homzmart, GCC’s leading furniture and home goods marketplace, secures a $23M Pre-Series B funding round

Nov. 15, 2021

Abwaab raises $20 million in Series A funding to accelerate its expansion across MENA and Pakistan

Jun. 27, 2021

Eyewa secures $21 million in Series B funding to accelerate its offline retail expansion and open in new GCC countries

Jun. 11, 2021

Fresha raises $100M Series C for its beauty and wellness platform and marketplace

May. 18, 2021

Egyptian furniture marketplace Homzmart lands $15M Series A for MENA expansion

Mar. 29, 2021

Abwaab, Jordan-based EdTech, raises $5.1M Seed funding round

Feb. 15, 2021

ArabyAds appoints Gulrez Alam as the Chief Investment & Strategy Officer

Oct. 15, 2020

ArabyAds acquires AdFalcon as part of their vision to become the MENA region’s leading AdTech platform

Aug. 11, 2020

Eyewa, e-commerce eyewear player raises $2.5M Pre-Series B Bridge round

May. 12, 2020

Dubai-based startup Invygo raises $1 million USD in funding in its Pre-Series A round

Feb. 3, 2020

Homzmart, an Egyptian-based online home furnishing marketplace raises $1.3M Seed funding from regional investors

Dec. 24, 2019

ArabyAds breaks its Black Friday records with more than AED200 million in sales for its clients

Dec. 12, 2019

Exclusive Q&A with Arabic content giant Mawdoo3 following acquisition of SuperMama

Nov. 27, 2019

Dubai-based car subscription startup Invygo raises $1 million seed, plans expansion to Saudi & Bahrain

May. 27, 2019

Mawdoo3.com tops its Series B round with $10 Million, totaling $23.5M for the launch of its ‘Ujeeb’ platform

Apr. 14, 2019

UAE eyewear e-commerce startup eyewa closes $7.5 Million in Series A Funding

Apr. 14, 2019

Exclusive Q&A with eyewa following the close of their $7.5M Series A funding

Apr 7, 2019

ArabyAds secures USD 6.5 Million in funding from Equitrust, the investment arm of Choueiri Group

Contact

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We help entrepreneurial talents build tomorrow’s large businesses

About us

Investment Scope

Verticals

Geographies

Stages

Our Team

PATRICK THIRIET

MANISH PHULWANI

IMAN BEHEIRY

Investment Committee

HOSAM ARAB

NOOR LOZI

ELIE HABIB

ABDULAZIZ ALRUGAIB

JOEL AYALA

Portfolio

Testimonials

ANASS BOUMEDIENE & MEHDI OUDGHIRI

Co-founders of Eyewa

News & Events

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Contact

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We help entrepreneurial talents
build tomorrow’s large businesses