About Us
EQ2 Ventures is an evergreen investment company where strategic investors with a strong business legacy help talented entrepreneurs build long term value. It was built on the foundations of Equitrust, a corporate VC arm launched in 2015 by Choueiri Group to capture opportunities linked to the emerging digital economy in the Middle East.
2015
LAUNCH OF EQUITRUST FIRST INVESTMENTS INTO DIGITAL CONTENT AND AD-TECH.
2016
EXPANSION INTO MARKETPLACES & E-COMMERCE
2017
11 PORTFOLIO COMPANIES
2018
SELECTIVE FOLLOW-ONS
2019
PORTFOLIO > $60MIO
2020
CREATION OF EQ2 VENTURES HOLDING LTD.
PORTFOLIO
COMPANIES
JOBS CREATED BY
OUR PORTFOLIO
COMPANIES
$M+
COMBINED GMV
%
YOY REVENUES
GROWTH
We invest in Seed to Series B stage companies, with a focus on areas that we understand well, and where we can mobilize our ecosystem to help top-notch entrepreneurs solve their challenges.
Preferred verticals
Ad-tech
E-commerce
E-commerce enablers
Digital content
Fin-tech
Ed-tech
Health-tech
Marketplaces
Our Values
BUSINESS INTEGRITY AND FAIRNESS
They are essential to long term value creation; they are part of all EQ2 stakeholders’ legacy
OPENNESS TO DISRUPTION
Businesses that endorse disruptive forces instead of fighting them can last for generations
SUSTAINABILITY FIRST
Scaling makes sense as long as there is profitability and a solid model on the horizon
NO DISCRIMINATION, NO POLITICAL AGENDA
Such bias tend not to go along well with successful investment performance; they should not interfere with our decisions
BALANCE & GOVERNANCE
We help founders manage their investors’ expectations and build a strong company culture across all stakeholders
BOLDNESS
Easy money tends to vanish quickly when winter is coming; smart money sees such periods as lifetime opportunities
Portfolio
Testimonials
ANASS BOUMEDIENE & MEHDI OUDGHIRI
Co-founders of Eyewa
Equitrust has helped us tremendously from the start of our journey at Eyewa, always trying to help us grow and challenge ourselves to do more things in a better way. They leverage their extensive network in MENA to connect us with multiple partners, from media and tech to HR and data analytics. The EQ2 team decides fast and allows startups to focus on what matters: more company building and less fundraising.
MAHMOUD FATHY & MOHAMMAD KHARTABIL
Co-founders of ArabyAds
After 4 years of purely organic growth, we were very cautious about getting the right external investors into ArabyAds. But our decision to bring Equitrust onboard is proving to be of immense value to us, and the support they extend goes far beyond a monetary investment. Their network, their ability to spot synergies or strategic collaboration opportunities are the main reasons we are confident we chose the right partners.
RAMI ALQAWASMI & MOHAMED JABER
Co-founders of Mawdoo3
Equitrust invested in Mawdoo3 at the beginning of our journey. We have come a long way since then, and they have supported our vision all along the way, allowing us to focus on growing our business whilst opening many doors. As board members, they have always added great value to our decision making and strategy, playing a very important role in getting us to where we are today.
News & Events
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Jun. 11, 2021
Fresha raises $100M Series C for its beauty and wellness platform and marketplace
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May. 18, 2021
Egyptian furniture marketplace Homzmart lands $15M Series A for MENA expansion
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Oct. 15, 2020
ArabyAds acquires AdFalcon as part of their vision to become the MENA region’s leading AdTech platform
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May. 12, 2020
Dubai-based startup Invygo raises $1 million USD in funding in its Pre-Series A round
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Feb. 3, 2020
Homzmart, an Egyptian-based online home furnishing marketplace raises $1.3M Seed funding from regional investors
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Dec. 24, 2019
ArabyAds breaks its Black Friday records with more than AED200 million in sales for its clients
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Dec. 12, 2019
Exclusive Q&A with Arabic content giant Mawdoo3 following acquisition of SuperMama
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Nov. 27, 2019
Dubai-based car subscription startup Invygo raises $1 million seed, plans expansion to Saudi & Bahrain
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May. 27, 2019
Mawdoo3.com tops its Series B round with $10 Million, totaling $23.5M for the launch of its ‘Ujeeb’ platform
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Apr. 14, 2019
UAE eyewear e-commerce startup eyewa closes $7.5 Million in Series A Funding
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CHOUEIRI GROUP BUILDING
MEDIA CITY, KNOWLEDGE VILLAGE