About Us

EQ2 Ventures is an evergreen investment company where strategic investors with a strong business legacy help talented entrepreneurs build long term value. It was built on the foundations of Equitrust, a corporate VC arm launched in 2015 by Choueiri Group to capture opportunities linked to the emerging digital economy in the Middle East.

2015

LAUNCH OF EQUITRUST
FIRST INVESTMENTS INTO DIGITAL CONTENT AND AD-TECH.

2016

EXPANSION INTO MARKETPLACES & E-COMMERCE

2017

11 PORTFOLIO COMPANIES

2018

SELECTIVE FOLLOW-ONS

2019

PORTFOLIO > $60MIO

2020

CREATION OF EQ2 VENTURES HOLDING LTD.

PORTFOLIO
COMPANIES
JOBS CREATED BY
OUR PORTFOLIO
COMPANIES
$M+
COMBINED GMV
%
YOY REVENUES
GROWTH

We invest in Seed to Series B stage companies, with a focus on areas that we understand well, and where we can mobilize our ecosystem to help top-notch entrepreneurs solve their challenges.

Preferred verticals

Ad-tech

E-commerce

E-commerce enablers

Digital content

Fin-tech

Ed-tech

Health-tech

Marketplaces

Our Values

BUSINESS INTEGRITY AND FAIRNESS

They are essential to long term value creation; they are part of all EQ2 stakeholders’ legacy

OPENNESS TO DISRUPTION

Businesses that endorse disruptive forces instead of fighting them can last for generations

SUSTAINABILITY FIRST

Scaling makes sense as long as there is profitability and a solid model on the horizon

NO DISCRIMINATION, NO POLITICAL AGENDA

Such bias tend not to go along well with successful investment performance; they should not interfere with our decisions

BALANCE & GOVERNANCE

We help founders manage their investors’ expectations and build a strong company culture across all stakeholders

BOLDNESS

Easy money tends to vanish quickly when winter is coming; smart money sees such periods as lifetime opportunities

Testimonials

ANASS BOUMEDIENE & MEHDI OUDGHIRI

ANASS BOUMEDIENE & MEHDI OUDGHIRI

Co-founders of Eyewa

Equitrust has helped us tremendously from the start of our journey at Eyewa, always trying to help us grow and challenge ourselves to do more things in a better way. They leverage their extensive network in MENA to connect us with multiple partners, from media and tech to HR and data analytics. The EQ2 team decides fast and allows startups to focus on what matters: more company building and less fundraising.

MAHMOUD FATHY & MOHAMMAD KHARTABIL

MAHMOUD FATHY & MOHAMMAD KHARTABIL

Co-founders of ArabyAds

After 4 years of purely organic growth, we were very cautious about getting the right external investors into ArabyAds. But our decision to bring Equitrust onboard is proving to be of immense value to us, and the support they extend goes far beyond a monetary investment. Their network, their ability to spot synergies or strategic collaboration opportunities are the main reasons we are confident we chose the right partners.

RAMI ALQAWASMI & MOHAMED JABER

RAMI ALQAWASMI & MOHAMED JABER

Co-founders of Mawdoo3

Equitrust invested in Mawdoo3 at the beginning of our journey. We have come a long way since then, and they have supported our vision all along the way, allowing us to focus on growing our business whilst opening many doors. As board members, they have always added great value to our decision making and strategy, playing a very important role in getting us to where we are today.

Contact Us

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CHOUEIRI GROUP BUILDING

MEDIA CITY, KNOWLEDGE VILLAGE